Super Bowl 2020: the ins and outs of the big game's advertisers

Despite the rise of online advertising, the Super Bowl is still advertising’s biggest day, with major brands throwing down as much as $5.6m for a 30-second spot. Fox Sports stated that it sold out of its inventory back in November. Advertisers got a good game to get the most from their investments. This year’s lineup of brands saw familiar names and a few new ones, including Facebook’s first big game spot.
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