Power of influence: How do content creators land paid gigs?

The business of influence is professionalizing. Content creators are signing to major talent agencies. In February, SAG-AFTRA, the largest union in the entertainment industry, expanded coverage to people who make sponsored content. And now, a new service wants to make it easier for creators to apply to work with brands, and for companies to hire them. “We’ve created a simple way for brands to create what is essentially a careers page for influencers,” said 36-year-old James Nord,
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