Advertising in a world of consumer distrust

The new decade is finally here. Will it meet our expectations? We are already witnessing a glimpse of forward-looking governance with countries like the UAE and Saudi Arabia easing regulations on visit visas. Presumably, it will have a positive impact on overall mobility, commerce and, perhaps, migration. Many industries — including retail, entertainment or even cross-border payments are likely to benefit. However, at the moment the whole world feels a bit chaotic, provoking anxiety across cor
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