Two ingredients for successful B2B sales: Agility and stability
The B2B buying landscape is increasingly reflecting the 24/7 consumer world. Customers expect speed and accuracy as well as digital and in-person touch points. While this ongoing trend has already forced B2B companies to rethink their sales model, the COVID-19 pandemic is likely to accelerate this. Sales situations change dramatically, requiring rapid customer responsiveness, while both sellers and buyers get accustomed to remote and digital interactions
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