UEM Sunrise exhibits projects in game show-like manner through marketing campaign

UEM Sunrise and Reprise Digital have launched ‘The Happy Chase’ campaign which urges audiences to discover and learn about UEM Sunrise’s projects. The campaign is run in enhancement of the government-led Home Ownership Campaign (HOC 2020), which was initiated to support homebuyers looking to purchase property and rejuvenate the property sector. ‘The Happy Chase’ targets three groups of buyers – youths or first-time home buyers who are “chasing” their dreams to be independent and move into their
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