Advertising veterans team up to launch specialist press agency

Two top advertising executives have teamed up to launch a specialist press planning and buying agency called The Press Business. Steve Goodman, who served at WPP for 36 years, and former Omnicom director Peter Thomson said the new venture will exploit the opportunities created by an evolving media landscape. The London-based agency will focus on print media, providing a specialist outlook similar to those already available for the radio and outdoor advertising sectors.
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