• Matt Southern
• 23 Feb, 2021

A new report from Twitter lists 6 trends brands need to be ahead of in order to remain relevant to users in the years ahead. The report aims to educate brands about evolving cultural trends and conversations because, as Twitter puts it, “culturally relevant brands perform the best.” Twitter’s research shows a +73% correlation between cultural relevance and brand revenue. Data in Twitter’s 33-page report comes from an analysis of billions of tweets over a 2-year period.
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