Report: 34% of Marketers Still Do Not Have an Account-Based Marketing Strategy in Place

Although account-based marketing (ABM) has grown in popularity among marketers, new research suggests that many organizations are still in the early stages of rolling out such programs. Ascend2 recently published the results of the “Account-Based Marketing Approach” survey, and statistics showed that most marketers (34%) are still planning for ABM in the future, meaning they do not have an existing ABM strategy in place. Just 14% of marketers said they were currently rolling out an ABM pilot pr
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