Experiential Marketing in 2021: Growing Customer Connections
dapting experiential marketing to coronavirus and digital competition through in-person, design, or virtual events to grow brands and markets.
Sometimes called engagement or event marketing, experiential marketing offers an almost unrivaled chance to help meet such diverse marketing goals as increasing brand recognition, sales, and customer loyalty. It works by enhancing connections between brands and customers in a personal way, though it can accomplish this in a variety of ways.
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