More than 80% marketers have limited understanding of customer lifetime value: CMO Council

The Chief Marketing Officer (CMO) Council has published a new report titled ‘Humanizing + Analyzing Relationships To Drive Revenue, Retention And Returns’ in collaboration with Deloitte Consulting. The study focuses on the importance of customer lifetime value (LTV), explores the challenges and best practices for segmenting customers, and how marketers can start down the path toward
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