Siegel+Gale Launches Findings from the Sixth Annual Global Brand Simplicity Index™; Demonstrates the Power of Simple Experiences for Established and Emerging Brands

Global brand strategy, design, and experience firm Siegel+Gale (www.siegelgale.com) today announced the findings of the sixth annual Global Brand Simplicity Index™ (www.simplicityindex.com). Leading discount supermarket chain ALDI topped the list as the world's simplest brand for the third year running, while Google dominated the US rankings. The study, based on an online survey of more than 12,000 respondents across eight countries, ranks 585 brands based on their perceived simplicity.
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