5 Common Mistakes in ABM Solutions

Account-based marketing (ABM) is the future of marketing solutions, particularly because it provides both marketing and sales professionals a new and challenging approach. The promise of ABM lies in allowing marketing campaigns to play a higher role in revenue growth, especially as your program is specifically targeted. This personalization is also a reason why more clients are also looking for ABM solutions. To that end, here are five of the most common ABM mistakes to avoid:
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