Tools to Execute Your ABM Strategy Part 2: Interaction & Engagement

Congratulations! You’ve successfully convinced your marketing and sales teams to not just implement an ABM strategy, you’ve also been allocated an infinite budget for the right tools to execute that strategy. You’re living the dream. So what’s next? In part 1 of this post, we outlined some of the things you should establish before making any investments in your stack. Your objective is to align marketing and sales activities to optimize your ability to target the right people within identified
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