Report: Australian email marketing open rates lead global pack

Australian email open and clickthrough rates are tracking higher than the global average but local consumers are quicker to unsubscribe, a new report has found The Campaign Monitor Email Marketing Benchmarks report is based on 100 billion emails sent by its global customer base between January and December 2020. It found Australia’s overall email open rate sat at 20.6 per cent, clickthrough rates at 3.1 per cent and click-to-open rates at 14.8 per cent. These figures were higher than those rec
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