• John Steinert
• 19 Jul, 2019

In an article from a couple of years ago, Hasse Jansen curated 33 statistics on why your marketing organization should employ buyer personas to drive better demand gen results. Back in 2016 when he was writing, 44% of B2B marketers had already implemented personas and a full 83% expected they’d be using personas in the near future. Therefore, as of now, practically every one of us is applying persona thinking in some form or another, so it’s a good time to look at how to avoid some common mistak
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