How B2B CMOs Can Respond To Their CEOs’ Need For Certainty
Over the last year, we have all experienced an unprecedented amount of change, and scenarios we used to see only in movies became reality affecting all aspects of our professional and personal lives. In business terms, markets that used to be attractive may have disappeared, organizations that used to be fierce competitors may have decided to join forces, and the ways we work and how we interact have — for many — dramatically changed.
Read more...