Facebook’s Sandeep Bhushan on how digital media has influenced offline and online purchases during lockdown’?
As the time spent online by Indian consumers continues to surge, Facebook has been beefing up its offerings in India. The tech giant had introduced Reels, a short-video format tool, on Instagram after TikTok was banned in India. Sandeep Bhushan talks to Venkata Susmita Biswas about the company’s branded content solutions, monetisation strategy for IGTV and Reels, and more
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