Required Reading: Marketing to Undergo Quantum Changes

MARKETING faces an existential crisis as disruption and fragmentation shatters long-held strategies and frameworks. A complete reinvention is imminent, and a transformational mind-set is critical, according to MasterCard’s chief marketing officer, Raja Rajamannar. In his new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers, he plots out marketing’s new Fifth Paradigm, which incorporates emerging technologies like artificial intelligence, augmented and virtual
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