• Raja Rajamannar
• 12 Feb, 2021

Marketing is one of the oldest crafts, being practiced since antiquity. There is evidence of it from the ruins of Pompeii on the site of Mount Vesuvius’ eruption in AD 79, with messages about politicians – their personal qualities and policies – written on the houses of wealthy citizens. In modern parlance, that’s advertising, media planning and location-based targeting all done at one go! What we consider today as sophisticated marketing tactics, were
Read more...