• Patrick Comer
• 17 Feb, 2021

2020 was the year that the currency of market research increased exponentially. COVID-19 saw a seismic shift in consumer behaviors, with no industry left untouched. The uncertainty, the unprecedentedness, of what was unfolding around us left many marketers dazed and confused. They rapidly tried to keep up—to grapple with how consumers were feeling and how those changing sentiments might impact their marketing strategies long-term
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