8 in 10 Indian marketers say digital marketing spends at their company increased due to Covid-19: Criteo

Impact on Marketing’ report released today revealed that for 8 out of 10 marketers in India, digital marketing spends have increased due to Covid-19. The report highlights the impact of COVID-19 on consumer buying behaviour and that it has led to more online sales and rapid digital transformation. The survey findings reveal the implications of Covid-19 for businesses, their priorities, challenges and digital marketing spend.
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