• Stephen Shaw
• 09 Dec, 2015

Marketers have always been on the front lines of change. Each technological leap forward, each cultural inflection point and each seismic shift in the market has brought a new set of existential challenges. Embattled marketers have always figured out a way to stay relevant — whether it was the changeover from analog to digital in the early web era or the rise of the omnichannel consumer over the past decade — or more recently, the rapid ascent of mobile commerce and streaming video.
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