• James Bourne
• 04 Jan, 2021

How tough was 2020 for marketers amid a global pandemic? In many ways, it depended on your industry. But navigating Covid-19 was a struggle for all. It was okay to not be okay at times, with the knowledge that 2021 will – all being well – improve, and the knowledge of the marketing best practices which emerged over 2020. As Scott Brinker put it to this publication in December: “This is stressful, but you’re not
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