As the use of video increases, it’s important to have benchmarks to guide best practices, identify o
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Marketers rate video as the second-most valuable marketing strategy—right behind having a website. L
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Marketers are entering a mature phase of measurement, driven by a need to better align with sales, g
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But, what do the best B2B organizations do to find success with ABM? And, more importantly, what pit
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B2B leaders everywhere are embracing account-based marketing (ABM) tactics to turn their key account
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In this complimentary one-hour webinar, Liz Roche, an Associate of ValueSelling Associates, Inc., sh
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Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, a
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