The use of agile methods continues to be a topic of discussion among leaders within the marketing fu
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Chief marketing officers (CMOs) consistently cite brand as a critical marketing strategic imperative
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According to the Gartner 2022 Marketing Technology Survey, with the rise of economic uncertainty, th
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The pandemic dramatically accelerated digital buying behaviors, and as a result, customers’ habits c
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The last few years have brought forth challenges which put limitations on budgets, resulting in spen
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The annual Gartner CMO Spend and Strategy Survey takes a snapshot of marketing’s budgets, spending a
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How can marketing leaders differentiate their digital experiences from competitors? How do you avoid
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