• JESSICA FEWLESS,ROB LEAVITT

If you’re wondering whether Account-Based Marketing (ABM) is just last year’s buzzword or if it’s here to stay, believe the hype! New market research—the 2nd Annual ITSMA-ABM Leadership Alliance Benchmark Study—documents how ABM is fast becoming a mainstay of B2B marketing, and how the value it provides continues to grow.
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