• Caroline Van Dyke,

Creating, prioritizing, and managing a target account list is one of the biggest challenges faced by account-based teams. Not getting it right has some serious implications—wasted budgets and missed revenue. Watch TOPO senior analyst Eric Wittlake and RollWorks VP of marketing Jennifer Toton as they reveal the best tactics to build a successful target account list, as well as how to align internal expectations around outcomes.
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