• Charles Golvin ,

Your attempts to connect with consumers by gathering data will most likely fail. Marketing leaders constantly seek additional data sources and new skillsets as they strive for “one-to-one marketing”, invest in event-driven, real-time marketing, and generally seek to deliver the right message to consumers in their preferred channel at the right time. Yet, Gartner Marketing Predicts 2020 research finds these efforts likely will fail, and ultimately marketers will need to retrench. Consumers increa
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