• associationofmarketing

Marketing automation is the process of using technology to respond individually to each prospect in the buying process. It allows you to manage, scale, and measure marketing campaigns at a level that cannot be done manually. Marketing automation allows the ability to understand where a prospect is in the buying process and whether they need to be nurtured or handed off to sales. This OnDemand Webinar will provide a series of suggestions and best practices to use with each aspect of the marketing
Read more...