Prove Your Marketing Impact: The Fundamentals of Marketing Attribution

View as slideshow Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business. Watch Tarah Speck, Strategic Value Advisor at Adobe, for her webinar, Prove Your Marketing Impact: The Fundamentals of Marketing Attribution.
Read more...

;