• Kathleen Ryan
• 12 May, 2021

There is little doubt the current and future B2B channel and sales enablement landscape is forever changed. Traditional channel activities like in-person events, face-to-face meetings, and personal connections may come back, but not likely anytime soon. So how do enterprise marketers try to engage, motivate and inform their reseller network in the new virtual world? This session showcases a recent Case Study featuring Lenovo, and their agency partner Cargo, on how they launched a major channel i
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