• insideview

This session was presented by Neha Shah, Director or Product Marketing, Salesforce at the CRM Data Strategy Workshop at OpsStars 2020: The Rise of Ops Virtual Event How you engage at this moment is critical. In a time of crisis, it requires a pivot to become more account-centric and keep a single view of the customer across different teams, tools and technologies. Key takeaways: Why ABM success relies on data Key Ingredients to an
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