Nonprofit Marketing and Communication - 3: Strategic Marketing
Nonprofit Marketing and Communication - 3: Strategic Marketing w/Bonnie Spanogle About this Event
Principles of marketing include defining your core mission and outcomes, demonstrating value to your audience, finding a unique identity, branding, goal-setting and communicating strategically. Whether you’re new to marketing or an experienced professional, revisiting the foundations of mar-comm planning will help you avoid “marketing mythology” traps and stay on course.
Read more...