• Pini Yakuel

The value in developing loyal customers in today's omnichannel retail environment, where your competition is a mere click or tap away, cannot be overstated. It's been proven that retaining existing customers is significantly more cost effective than acquiring new ones — in some cases up to five times more. This fact will only become more apparent as acquisition costs continue to rise. With that in mind, retailers must invest in systems and technologies that will enhance their chances of getting
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