• Catherine Ortiz

Today's consumers have become conditioned to getting a deal, and without one, they're much less likely to make a purchase. Whether it be free shipping, percentage off an item, or some other incentive to purchase, retailers have found themselves in a position where they must sacrifice margin in exchange for conversions. But does it have to be that way? Are there tactics that online retailers can implement that enable them to have their cake and eat it too — i.e., maintain conversion rate (in fact
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