• David Cost

For a while now, marketers have been hearing that it’s “The Year of Mobile.” But with the average adult spending nearly 74 hours a month on a smartphone and 66 percent of all email now opened on a smartphone, it’s safe to say every year is the year of mobile. So, how can retailers use SMS in conjunction with email to create omnichannel success? David Cost, vice president of e-commerce and digital marketing at Rainbow Apparel, shares his thoughts on how SMS and email marketing can not only help
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