• Colin Thurmond

With the growth of e-commerce continuing to outpace that of brick-and-mortar, many traditional retailers have put into motion plans to digitally transform their businesses. Combine that with the ever-increasing number of brands that have begun selling their products direct to consumer online, and the e-commerce space has become exceedingly crowded and ultracompetitive. So how can retailers differentiate themselves and compete in such an environment? One critical way is through the intelligent us
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