• Bill Keefe

Customer experience is one of if not the most critical factors in consumers' purchase decisions. No one knows this better than direct-to-consumer (DTC) brands, which are disrupting the traditional retail industry by relentlessly focusing on ways to reinvent and improve customer experience. The traditional retail model, in which manufacturers sell to wholesalers and retailers, which in turn sell to consumers, is being turned upside down by the emergence of e-commerce. Brands, retailers and even d
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