How to transform your channel marketing – A framework for channel growth
Channel Marketing is complex. And these complexities make channel growth extremely difficult. Many vendors aren’t sure where to start when looking at scaling their channel marketing. We have therefore used our 30 years of Channel experience to build an industry Channel Growth index and a framework with which to activate it. This provides an index against which Channel Vendors can assess themselves to gauge the maturity of their Channel marketing and identify areas in which they need to invest a
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