• Rashmi Vittal

Now more than ever, it’s critical that marketing and sales teams are aligned and performing at peak levels to optimize pipeline contribution and sales win rates. What good is it if your marketing and sales development teams are driving pipeline but your sales team doesn’t have chops to close them? Or vice versa, your sales team are highly trained ninjas but they’re not getting enough opportunities to close? Or worse, you’re not successfully able to do both?
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