• Robert Norum

Few B2B marketing trends have had as much impact as quickly as ABM, but five years since B2B Marketing’s first dedicated annual conference, how has it matured as a discipline? And how is it likely to continue to develop? Is it increasingly becoming mainstream B2B, or does the complexity and continuous evolution mean it remains a distinct discipline and skillset? These are just some of the questions we'll be exploring with our panel of expert commentators.
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