How to Build Brand and Stand Out in Our Crowded, Distracted World: The 'Brand Now' Framework
With the rise of digital media, you'd think it'd be easier than ever to be heard and seen. Yet, most messages—especially marketing messages—fail to cut through the clutter. To build a standout brand in today's environment, you need to start with the "Brand Now dynamics"—meaning, structure, story, content, community, clarity, and experience.
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