Overcoming Fragmented Data to Get a 360-Degree View of Your Customers
Delivering the right engagement at the right time has long been the goal for marketers. However, because of fragmented data, achieving that level of personalization is often easier said than done. Now, the Data Cloud is opening up new opportunities for marketers by allowing them to access the full breadth of available data. In turn, marketers can build powerful 360-degree views of customers, refine segmentation, and drive personalization in every engagement. The result? Higher returns on market
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