Lining up the Bookends: How Marketing & Customer Success Can Create Brand Fans
Most companies place great emphasis on aligning Marketing and Sales to ensure the pre-sales process is flawlessly executed internally and is pleasant for the customer. And of course, Sales and Customer Success absolutely have to work together to ensure the process for onboarding a fresh customer is the best it can be. But while Customer Success and Marketing are well-accustomed to working with Sales, too often these two teams are two ships passing in the night when it comes to working with each
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