ABM Doesn’t Work Without Good B2B Data

SalesIntel.io and B2B Marketing recently presented why Account Based Marketing (ABM) depends on the right type of B2B data and how you can get it.Below you can view the webinar recording and slide deck used.In this recap webinar you will learn:The two kinds of B2B data you need for ABMWhy you need both kinds of this dataWhere to find company informationHow the buying process identifies the right individuals needed for engagement
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