ABM TOP ACCOUNT GUT CHECK IN 3 EASY STEPS

THERE’S NO ONE-SIZE-FITS-ALL APPROACH TO EXECUTING A HIGHLY SUCCESSFUL ABM PROGRAM - AND THAT INCLUDES YOUR OWN! ABM requires monitoring, evaluating, and reprioritizing throughout the program lifecycle. Watch Nina Wooten, Director of Outbound Demand Generation at DiscoverOrg, and Carlyn Manly, Head of Marketing at Folloze, as they walk through a 3-step process to evaluating the health of your account-based efforts.
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