• Joel Harrison

The pressure on B2B marketers to focus on lead generation, ABM, sales and marketing alignment, influencers… etc. etc. means that marketers often don’t have the time or the remit to focus on their most important asset: the brand. And yet both data and anecdotal evidence suggests that brand is seeing a resurgence – it’s never been more important (amongst many other things) to convince prospects, reassure existing customers and maintain employee resilience and motivation.
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