• Joel Harrison

In 2021, excellent B2B marketing won’t just utilise great martech: it will be utterly dependent upon it. But building and managing an effective tech stack isn’t child’s play – it’s a complex, nuanced and never-ending challenge to simultaneously optimise existing infrastructure AND plan for tomorrow’s needs. Meanwhile, buyers’ needs and expectations are constantly evolving, which in turn moves the goalposts and can make success elusive.
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