• Brent Adamson ,

Discover the new opportunities for differentiation How CSOs should shift from a leader of sellers to a leader of selling mindset Rethink sales and marketing to support the unique challenges of today’s customer buying Chief Sales Officers (CSOs) looking for an advantage in 2021 and beyond need to rethink their commercial model to better align to evolving B2B buying behavior. Gartner believes the organizations that develop a multi-channel buying experience
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