• marketingweek

Watch on demand to find out the key data points marketers should be gathering from social media, in order to get more from their analytics and strengthen engagement with their target consumers.Social analytics don’t hold much value if you can’t clearly measure performance and ROI. But what are the most important metrics you need in your toolkit? You’ll need to be able to calculate everything from brand awareness to content performance to your share of voice against your competitors if you want t
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